Prospectus Table of Contents
Include a Table of Contents for your prospectus
outlining the major sections and subsections with page references.
Provide a brief description of your book
in the context of an already established market. Who is the
student audience for your textbook? Who is the teaching audience
for your textbook? Outline the compelling reasons for writing
your textbook specifically mentioning two or three needs in
the market and benefits provided by your textbook. What are
the outstanding features of your textbook? How is your approach
different from what has already been published? What are the
key pedagogical features in your plan (quotes, headnotes,
boxed material, marginal notes, glossaries, etc.)? What supplements
are vital to your textbook's success? Describe the art program
including an estimation of the number of line drawings, photographs,
maps, etc. Of these supplements, which will you write and
what support can you provide for the others? Have you used
any or all of this material in your classroom? Have others
used this material in their classrooms? What is the length
of your textbook in manuscript pages and in words using double-spaced,
81/2 x 1 1 sheets? What software are you using to prepare
your manuscript? What is your schedule for completing the
textbook once you receive the first advance payment?
Define the course and curriculum appropriate
for your textbook. Are there specific elements of a standard
syllabus for this course that would help match the course
with your textbook? Are there any subsidiary markets for your
textbook (other courses, other academic or business markets,
international markets, trade markets)? Do you have a sense
of how large the market is for your textbook? Have you done
any market research to help define the size of the market?
Are there any new trends developing?